Website Redesign in Nairobi, Without Losing Your Google Rankings

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A redesign can double your enquiries or wipe out years of Google visibility overnight. The difference is almost never the new look. It is what happens to your old URLs, titles, content and links during the switch.

We rebuild the structure, speed and design of an existing website while protecting the pages that already bring you customers.

Signs your website needs a redesign

• It takes more than three seconds to show content on a phone.
• It looks broken or cramped on mobile, or buttons are hard to tap.
• You cannot edit it yourself and every small change costs time and money.
• It is built on outdated or abandoned software and keeps getting hacked or showing security warnings.
• Your contact details, services or prices are out of date and nobody has touched it in years.
• You get traffic but almost no calls, WhatsApp messages or form leads.

How we protect your search rankings

Step	What we do	Why it matters
1. Inventory	List every URL on the old site and note which get traffic, links and enquiries in Search Console and Analytics	We cannot protect what we have not mapped
2. Keep what ranks	Preserve the titles, headings and content of pages that already perform, improving rather than rewriting them	Google has already rewarded those pages
3. Redirect map	Every old URL that changes gets a permanent 301 redirect to its closest new page	Passes visitors and search value to the new address
4. Staging	Build on a private copy set to stay out of Google until approved	Prevents duplicate content and half-finished pages from being indexed
5. Launch checks	Test redirects, forms, tracking, speed and indexing before and straight after go-live	Catches errors while they are cheap to fix
6. Monitor	Watch Search Console for 404 errors and ranking changes for several weeks	Early detection of any drop

What usually changes in a redesign

• Mobile-first layout and navigation that mirrors what visitors search for.
• Faster pages: image compression, lighter page builder output, caching and removal of unused plugins.
• Clear calls to action: tap-to-call, WhatsApp and quote requests where visitors expect them.
• Technical SEO fixes: titles, headings, schema, internal links and indexing errors. See technical SEO.
• A new editing setup so you can make changes yourself.

Changing platform

Moving from a template builder, an old custom site or a different CMS is common. We migrate your content, keep your URLs wherever possible and move you to a setup that suits how you work. If you are moving a shop, we also rebuild checkout with M-Pesa. See e-commerce website development.

Questions? Call 0715 821 897, WhatsApp us or request a quote.

Frequently asked questions

Will I lose my Google rankings if I redesign?

Not if the migration is planned. Temporary movement in rankings after a relaunch is normal while Google re-crawls, but a proper redirect map and preserved content keep it small and short.

Can you keep my current domain and email?

Yes. Domain and email stay as they are. We only change what the website is built on and how it looks.

Do I need a full redesign or just a speed fix?

Sometimes a speed and structure fix is enough. We start with an audit and tell you honestly whether a full rebuild is worth it.

Can we do it in stages?

Yes. For busy sites we can start with the homepage and the pages that earn the most enquiries, then roll out the rest.

Ready to talk? Send us your current website address. We will review what is working, what is not and how to redesign it without losing traffic. Call: 0715 821 897    WhatsApp: Chat with us now Email: info@g-lab.co.ke    Quote: Request a free quote

Related services

• Business website design
• Technical SEO
• Website maintenance & hosting
• E-commerce websites
• SEO services

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