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A landing page has one job: turn a visitor from a specific source into a specific action. That action may be a phone call, a WhatsApp message, a booking, an M-Pesa payment or a form submission. Because it has one job, it should not carry your full menu, your blog and six different offers.
We build landing pages for campaigns that run on Google Ads, Facebook and Instagram, WhatsApp broadcasts, event posters with a QR code, and email. Each page is tracked separately from your main site, so you know which campaign produced which lead.
| Element | How we handle it |
| Message match | The headline repeats what the ad or poster promised, so visitors know they are in the right place |
| One primary action | A single call to action repeated down the page: call, WhatsApp or form, never all competing equally |
| Proof | Real client names, results, photos or reviews, never invented testimonials |
| Speed | Light page, compressed images and no unnecessary scripts, because paid clicks are wasted on slow pages |
| Mobile first | Thumb-reachable buttons and a sticky call or WhatsApp bar |
| Tracking | Google Analytics 4 events for call taps, WhatsApp clicks and form submits, with campaign tags in the link |
If the offer should be paid for on the spot, such as an event ticket, a deposit or a training seat, we can add M-Pesa STK Push so the customer pays without leaving the page. For services that need a conversation first, a WhatsApp button with a pre-filled message works better and keeps the lead in your pocket.
A landing page does not replace a website. It sends traffic into a funnel; your business website is what builds long-term search visibility. Campaign pages are usually set to stay out of Google’s index when they duplicate content from your main site, so they do not compete with it. We decide that with you page by page.
Questions? Call 0715 821 897, WhatsApp us or request a quote.
A single page is the quickest build we do. The schedule depends mostly on how quickly we get your offer, text and images, and we confirm the date in the quote.
We can build and track the page and connect it with your social media management. Tell us your budget and goal when you contact us and we will advise on the right channel.
Campaign pages are built to convert paid and social traffic. If you want a page to rank for a search term over time, it belongs on your main site as a service page, which we cover under business website design.
Yes. Our graphic design team can produce the hero image, banners and printed material so the page and the campaign look consistent.
| Ready to talk? Planning a campaign or an offer? Tell us the goal and where the traffic will come from. We will quote a landing page that tracks every lead. Call: 0715 821 897 WhatsApp: Chat with us now Email: info@g-lab.co.ke Quote: Request a free quote |
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+254715821897
Nairobi, Kenya