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Links from other websites are one of the ways Google judges whether your site is trustworthy. A link from a relevant, reputable site works like a recommendation. Hundreds of links from unrelated, low-quality sites do the opposite, and Google’s spam policies specifically target buying or exchanging links to manipulate rankings.
So our approach is to earn links that a real person would click, from sources that make sense for your business.
| Method | How it works | Good for |
| Local citations | Listing your business with consistent details on reputable Kenyan and industry directories | Local SEO and Maps visibility |
| Partner and supplier links | Getting mentioned on the websites of companies you already work with | Quick, relevant links |
| Chambers and associations | Membership and listings with industry bodies and business groups | Authority and trust |
| Sponsorships and events | Links from events, schools, clubs or causes you genuinely support | Local relevance |
| Expert content and guest articles | Useful articles for relevant publications and industry blogs | Authority in your niche |
| Original local data | Short surveys, price guides or research that others want to cite | Mentions from media and blogs |
| Unlinked mentions and broken links | Turning existing mentions into links and replacing dead links with your resource | Low-risk wins |
If your site has already been through a cheap SEO package, we review the links pointing to it. Most poor links are simply ignored by Google, so we only recommend disavowing in the rare cases where there is a pattern of manipulative links that could cause a manual action.
No outreach works if the page is weak. We first make sure your key pages are complete and useful, through on-page SEO and SEO content writing. That is why link building is the last part of our SEO service, not the first.
You see each link we secured, where it came from, why it is relevant and what page it points to, along with changes in referring domains and rankings for the target page.
Questions? Call 0715 821 897, WhatsApp us or request a quote.
Yes, but quality and relevance matter far more than quantity. A few links from respected, relevant sources beat many from unrelated sites.
We advise against it. Paid links that pass ranking value go against Google’s spam policies and can lead to lost rankings that are costly to recover.
Weeks to months, depending on competition and the strength of the page. Links work best alongside good content and a technically sound site.
We can request removal of clearly harmful links and use Google’s disavow tool only when there is a real risk. In most cases the links are simply ignored.
| Ready to talk? Send us your website address. We will review your current links, find safe opportunities and tell you what to avoid. Call: 0715 821 897 WhatsApp: Chat with us now Email: info@g-lab.co.ke Quote: Request a free quote |
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+254715821897
Nairobi, Kenya