E-commerce SEO in Kenya. Get Your Store Found

 Call 0715 821 897  |  WhatsApp  |  Request a quote

Online stores have SEO problems that ordinary websites do not. Hundreds of product pages with near-identical descriptions, filters that create thousands of URLs, products that come and go and categories that matter more than any single product.

We fix these structural issues first, then build the pages shoppers search for.

Category pages carry the most search value

People search “women’s office shoes Nairobi” far more often than a single product name. So categories are your main targets. We turn your category pages into proper landing pages with a clear heading, useful introductory text, filters that help and internal links to related categories and best sellers.

What we do on an online store

Area	What we do
Site architecture	Keep important products within a few clicks of the homepage and use breadcrumbs to show the hierarchy
Product pages	Unique titles and descriptions, specification detail, buyer questions answered and original photos
Structured data	Product and Offer schema with price in KES, availability and ratings where genuine review data exists
Faceted navigation and filters	Stop filters from creating thousands of near-duplicate URLs that waste Google’s crawl time
Variants and duplicates	Use canonical tags so colour and size options do not compete with the main product
Out-of-stock and discontinued products	Keep, redirect or remove them according to whether they still have traffic or links
Speed and mobile checkout	Meet Core Web Vitals on category and product pages, which are heavy with images
Internal linking	Link from guides and best sellers to categories and from categories to products
Merchant listings	Check eligibility for Google’s free product listings and set up product feeds where available for Kenya

Product descriptions that are not copied from the supplier

If your description is the same as the manufacturer’s, hundreds of other shops have the same text and Google has no reason to prefer yours. We write descriptions around how Kenyan buyers decide: sizes and fit, warranty, delivery times, what is in the box, power requirements for local sockets and what the product is used for.

Buying guides that feed your categories

We create comparison and guide content, such as “how to choose a laptop for university in Kenya”, that attracts shoppers early and links to the exact category. This follows the same cluster method described under SEO content writing.

Works with your store platform

We optimise WooCommerce and Shopify stores, and we can fix SEO issues while building a new shop through our e-commerce development service. Local businesses with a showroom also benefit from local SEO so nearby shoppers find the store.

Questions? Call 0715 821 897, WhatsApp us or request a quote.

Frequently asked questions

Do I need to optimise every product?

Not at the start. We prioritise categories and your highest-margin or highest-demand products, then work through the catalogue in order of value.

Should I delete products that are out of stock?

It depends. Temporarily out of stock products should stay live with clear messaging. Discontinued products with traffic or links should redirect to the closest alternative.

Can you fix duplicate pages caused by filters?

Yes. We use canonical tags, robots rules and parameter handling so Google indexes the pages that matter and ignores the noise.

Will product schema get me star ratings in Google?

Only genuine reviews qualify, and Google decides whether to show them. We implement the markup correctly, and the stars appear when Google chooses to display them.

Ready to talk? Send us your store address and your best-selling category. We will show you what is holding it back on Google. Call: 0715 821 897    WhatsApp: Chat with us now Email: info@g-lab.co.ke    Quote: Request a free quote

Related services

• E-commerce website development
• SEO content writing
• Technical SEO
• Local SEO
• Photography for products
• Link building

Back to Website Development & SEO  |  See our portfolio  |  Pricing