technical seo
Technical SEO is everything that decides whether Google can reach your pages, load them and understand them. You can have excellent content and still rank poorly because pages do not get indexed, the site is slow on mobile or duplicate versions of the same page confuse Google about which to show.
Core Web Vitals: the speed targets that matter
Google measures real visitors’ experience of your pages using three Core Web Vitals. A page needs to meet the “good” threshold for most of its visits (the 75th percentile of real-user data), and mobile results count first because Google indexes the mobile version of your site.
| Metric | What it measures | Good | Poor |
| LCP: Largest Contentful Paint | How fast the main content appears | 2.5 seconds or less | Over 4 seconds |
| INP: Interaction to Next Paint | How quickly the page responds to taps and clicks | 200 ms or less | Over 500 ms |
| CLS: Cumulative Layout Shift | How much the layout jumps while loading | 0.1 or less | Over 0.25 |
Core Web Vitals are one signal among many, and Google says content that matches the searcher’s intent matters more. But slow pages also lose visitors before they ever read your content, so for Kenyan audiences on mobile data the speed work pays off twice.
What a G-Lab technical SEO audit covers
- Crawling and indexing. Which pages Google has indexed, which it skipped and why, using the Search Console Pages report.
- Mobile performance. Real-user data where available and lab tests on mid-range phones with throttled connections.
- Site structure. URL structure, internal links, orphan pages and how many clicks it takes to reach key pages.
- Duplicate content and canonicals. Print versions, parameter URLs, http and https, www and non-www, and product variants that compete with each other.
- XML sitemap and robots.txt that tell Google what to crawl and what to skip.
- Structured data (Schema.org). LocalBusiness, Service, FAQ, Product and Breadcrumb markup, checked against Google’s Rich Results Test.
- HTTPS, redirects and broken links. Redirect chains, 404 errors and mixed-content warnings.
- Security and accessibility basics that affect trust and usability.
Typical fixes on WordPress and Elementor sites
Many Kenyan business sites are built with WordPress and page builders, which are easy to edit but can become heavy. Common wins include compressing and resizing images to modern formats, removing unused plugins and scripts, delaying non-essential JavaScript, hosting fonts efficiently, adding caching, setting image dimensions to stop layout shift and replacing heavy sliders and animations with lighter layouts.
After the audit
You get a prioritised list, ranked by impact and effort. We can implement the fixes ourselves, hand the list to your developer or fold the work into a monthly plan. Ongoing monitoring sits with our maintenance and hosting service, and the content side continues with on-page SEO.
Questions? Call 0715 821 897, WhatsApp us or request a quote.
Frequently asked questions
What is the difference between technical SEO and on-page SEO?
Technical SEO makes sure Google can access and load your site. On-page SEO makes each page relevant to what people search. You need both.
My site is not showing on Google at all. Can you fix it?
Usually yes. Common causes include a “noindex” setting left on from development, a blocked robots.txt, a missing sitemap or a very new site. We check each in the audit.
How do you measure speed?
We use Google’s PageSpeed Insights and Search Console for real-user Core Web Vitals data, plus lab tests on throttled mobile connections. We report the real-user numbers, because those are what Google uses.
Do I need a new website to fix speed?
Often not. We fix what is fixable first and recommend a redesign only when the platform itself is the limit.
| Ready to talk? Send us your website address and we will run a technical audit, covering speed, indexing and structured data, and tell you what to fix first. Call: 0715 821 897 WhatsApp: Chat with us now Email: info@g-lab.co.ke Quote: Request a free quote |
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Contacts
+254715821897
Nairobi, Kenya